Everything the campus should know about — on the right kind of screen.
Four initiative types cover almost everything HKU units want to promote. Each works best in a particular display format — pick the canvas, and design for it.
The four initiative types
Events
Seminars, exhibitions, performances, ceremonies and open days. Post in the weeks before to build turnout, with the date, venue and a QR to register.
Programmes
Taught programmes, scholarships, exchanges and admissions intakes. Reach prospective and current students across every building, not just your faculty’s.
Research
Findings, public lectures, calls for participants and lab milestones. Give your work visibility beyond the people who already follow it.
Brand & campaigns
University-wide initiatives, awareness drives and community messages. When something needs to reach the whole campus at once, this is the surface.
Four formats. Some are unmissable.
Your creative is the star. Design for the screen type and it lands with impact — from a single display to a fourteen-screen escalator run.
Landscape display
The everyday workhorse — horizontal screens throughout campus buildings, lift lobbies and common areas.
Best for: single-message posters, event promosPortrait display
Tall, eye-level screens in corridors and lobbies — a natural fit for standing viewers and a strong home for a single vertical key visual.
Best for: vertical key art, QR call-to-actionVideo walls
Six portrait screens side by side run as one ultra-wide canvas — roughly 3.4:1 end to end. Design a single banner that stretches across all six, or let a video span the middle panels while still frames anchor the ends, as below. You’ll find them at the Chow Yei Ching Building and the Main Library; a third, three-panel wall sits in the Knowles Building.
Escalator arrays
Fourteen portrait screens line the Exit C escalators on Centennial Campus — seven facing you on the way up, seven on the way down. These are separate screens, not one continuous canvas: each runs its own 9:16 creative, so a short story can unfold panel by panel at the pace people ride past.
