UVision Logo


How can we use marketing analytics for the betterment of society?

The coronavirus pandemic has accelerated digital transformation, generating a large amount of useful data for marketing researchers to study how data can be used to add value to products and services. At HKU Business School, our marketing professors believe in using data for good. For example, we use mobile data and population flow data to come up with a useful toolkit to track the spread of Covid-19.

 See more details

 Business & Economics Faculty

 1st June, 2020

#Economics #FBE #HKUBusinessSchool #HKUFBE #SocialMedia


Suggested Videos

Mitigating management challenges amid the pandemicIs Covid-19 a game changer in the US-China trade war?Response to 2020 - 21 Budget by Professor Richard WongTriumph of the MarketResponse to 2020 - 21 Budget by Professor Zhigang TAOState, Law and the Economy I HKU Business School Corporate VideoTeaching Innovation Award 2020 (Team) - Professor Douglas ARNER, Mr David BISHOP, Mr David LEE, Ms Ellen SETO and Professor YIU Siu MingTeaching Innovation Award 2020 - Dr Matthias BUEHLMAIERBringing accounting to the centre stage of finance

Leave a Comment

Check Spelling

5 + 2 =

Post a New Comment

* Required field
The U-Vision Video Composer service has been retired. HKU staff and students are eligible to use TechSmith Camtasia with site license for offline video editing. More details in ITS website: https://moodle-support.hku.hk/camtasia-site-license-staff-and-students