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How can we use marketing analytics for the betterment of society?

The coronavirus pandemic has accelerated digital transformation, generating a large amount of useful data for marketing researchers to study how data can be used to add value to products and services. At HKU Business School, our marketing professors believe in using data for good. For example, we use mobile data and population flow data to come up with a useful toolkit to track the spread of Covid-19.

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 Business & Economics Faculty

 1st June, 2020

#Economics #FBE #HKUBusinessSchool #HKUFBE #SocialMedia

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